How to write a trip people book
Write it the way you’d tell a friend who asked where to go: specific, honest, a bit opinionated. Travellers book trips that feel like someone has actually been there.
Your voice
- Be specific. Name the dish, the train time, the table by the window. “Order the bacalhau à Brás” beats “great food”.
- Be honest. If somewhere’s overrated, say so. Mention the steep hills, the cash-only bar, the day it’s closed. Honesty is why people trust you.
- Say why. Not just where to go, but why it’s worth it and when it’s best.
- Skip the brochure words. “Hidden gem”, “breathtaking”, “must-see” and “bucket list” tell people nothing. So do capitals and rows of emoji.
- Don’t promise prices. They change with dates and where people fly from. Boundl shows the live price.
Before and after
- Instead of
- Lisbon trip
- Try
- Four slow days eating round Lisbon
- Instead of
- Discover the amazing city of Lisbon, a must-see destination with something for everyone.
- Try
- Four days of tascas, tiles and trams, with a day out to Sintra. Lunch is the main event, so mornings start late and the walking is mostly downhill.
- Instead of
- Day 2 – Lisbon
- Try
- Alfama in the morning, fado at night
- Instead of
- Beautiful palace, highly recommended!
- Try
- Get the first train from Rossio. By mid-morning the queue for Pena wraps round the hill, and the park is better than the palace anyway.
- Instead of
- Everyone
- Try
- Couples who'd rather eat well than tick off sights, and don't mind steep hills.
Planning the days
- At least 2 things a day, in the order you’d do them. Add a time (“Morning”, “Sunset”) where it matters.
- Leave room to breathe. A packed day reads well and travels badly. Say where to slow down.
- Say where you slept, and pick the standard (simple, comfortable or special). We find bookable places to match, near where you stayed.
- Tick “Needs a ticket or booking” for places that sell out or need booking ahead, so travellers can add them.
- Add a tip to most stops: what to order, when to go, what to skip, how long to allow.
Photos and videos
- Your cover comes first. It fills a phone screen in the feed, so an upright shot works best. Keep the main subject near the middle: the trip page shows it wider.
- At least 3, ideally a mix: a place, a plate of food, where you stayed, getting around.
- Real moments in natural light beat heavy filters. Sharp and bright beats arty and dark.
- No text, logos or watermarks on top. We add the trip name and price around them.
- Only your own photos, and only with the say-so of anyone you can recognise in them.
- Short clips work best. Up to 90 seconds; they play like reels in the feed.
Ready to write yours?
Open the trip builder